Professional Women’s Conference

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Professional Women's Conference 2026 header graphic
May 6-9, 2026 in St. Pete Beach, FL Discover. Connect. Lead.

At the Professional Women’s Conference, you’ll join a community of women in funeral service who understand your experiences and share your dedication to making a difference.

While funeral service has long been a male-dominated profession, the landscape is shifting—and you’re leading that change. The future of funeral service is in your hands.

This inspiring event is your opportunity to share ideas, gain fresh perspectives and empower both yourself and others. Build lasting connections, form new friendships and leave with a personalized plan to help you drive meaningful change in your career, your firm and your community. Register Today Register Today >

Agenda at a Glance

Wed, May 6 5:30 – 7 p.m. Welcome Party 
Thurs, May 7 8 a.m. – 3:30 p.m. Programming
Fri, May 8 8 a.m. – 3:30 p.m. Programming 
Sat, May 9 8 – 11:30 a.m. Programming 
Registration Type and Fees – On or before February 15, 2026
  • First Registrant: Member Licensed Funeral Director $625
  • Additional Registrant: Licensed F.D. from same organization $595
  • First Registrant: Nonmember $725
  • Additional Registrant: Nonmember from same organization $695
  • Student (Accredited Mortuary Science Program) $200
  • Event Sponsor Registrant* $625
    * Rate is available to staff employed by an official event sponsor.
    (1) complimentary registration is included with every $5,000 in sponsorship. 
Registration Type and Fees – After February 16, 2026
  • First Registrant: Member Licensed Funeral Director $775
  • Additional Registrant: Licensed F.D. from same organization $745
  • First Registrant: Nonmember $875
  • Additional Registrant: Nonmember from same organization $845
  • Student (Accredited Mortuary Science Program) $200
  • Event Sponsor Registrant* $625
    * Rate is available to staff employed by an official event sponsor.
    (1) complimentary registration is included with every $5,000 in sponsorship. 
Resort and beach
Hotel Accommodations To support our host hotel, demonstrate effective practices in room block management, and keep registration fees lower, NFDA encourages attendees to book within the official PWC housing block at The TradeWinds Resort. To take advantage of this deeply discounted rate, reservations must be made by Thursday, April 3. 

All individuals who reserve a room within the official PWC hotel block must be registered attendees of PWC.  Reservations made without a corresponding event registration may be canceled without notice or reassigned. Discounted group rates are not guaranteed for individuals who are not registered for PWC. 

*If you are no longer able to attend and need to cancel your room, we ask that you make every attempt to do so prior to Monday, March 30 to allow other attendees the opportunity to take advantage of the exclusive rate prior to the reservation deadline.   Reserve My Room Reserve My Room >

TradWinds Resort Information

600 Gulf Blvd. 
St. Pete Beach, FL 33706
800-249-1667 
TradeWinds is a beachfront resort spanning 40 tropical acres along 1,600 feet of award-winning shoreline on the Gulf Coast of Florida. TradeWinds is the perfect place to spend your family vacation, a romantic getaway, or a planned group function. Make your selection from two distinct hotels that will afford you ALL the adventure and amenities that TradeWinds offers. 

40 Beachfront Acres
733 Rooms + Villas 
Restaurants + Bars + Lounges 
Touch Tank Experience 
9 Pools, 550 Beach Loungers
3 Story Waterslide
33,500 gallon Aquarium
Floating Water Park (seasonal)

Rooms may be reserved in the NFDA block for a discounted rate of $209/night (+ $55 resort fee and taxes). Rooms are available at both the Island Grand and RumFish Beach Resort. To confirm a reservation, a first night’s deposit must be paid. 

Resort map
Welcome drink at check in 
Fitness Center 
In room coffee 
Access to St. Pete Trolley System 
2 beach loungers per room  
Miniature golf 
Paddleboats 
High Tide Slide 
Pickleball 
Nightly s’mores 

More resort amenities

Q&A

The NFDA Professional Women’s Conference is attended by individuals who want to build empathy, trust, confidence and resilience in their professional and personal lives, all in a safe and supportive environment.
The content will empower you to step into leadership roles and take charge of your personal and professional growth.
You’ll hear from influential leaders in funeral service and professional development, sharing insights to help you thrive.
“PWC is a not to miss conference. This space provides such an amazing opportunity to connect with women who understand the roles we lead in business and community and make connection that will last a lifetime. “ Jess Wakefield

“The experience of attending the PWC was more meaningful and beneficial than I ever imagined.”  Jessica Dovey

“As women in funeral service, we often navigate this field quietly, with grit and grace, but this conference reminds me that we don’t have to do it alone.”  Katey Houston

“Six years ago, I won the PWC scholarship from The Funeral Service Foundation – ever since then, I have returned to this event year after year, never forgetting the impact that this incredible gathering has had on me as a professional and as a person. Thank you, NFDA and FSF, for caring about the future of funeral service.”  Allyse Worland

Travel and Transportation

Flight Discounts NFDA partners with Delta to provide special airfare rates to NFDA Meet the Mentors and Advocacy Summit attendees.

You are eligible for one of two flight discounts:
• 2% discount on the four lowest fares in the market
Or 
• 5% discount on other fares 
It’s easy to take advantage of this exclusive offer!

Book online or call Delta Meeting Network at 1-800-328-1111 Monday–Friday, 7 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NY4JQ. 
There is not a service fee for reservations booked and ticketed via this reservation 800-number.   

The fine print: Not all fares are eligible for a discount; Discounts apply to round trip travel only; Not valid with other discounts, certificates, coupons or promotional offers; Fare rules will determine eligibility.   Book Flight Online Book Flight Online >
Airports Serving St. Pete-Clearwater The St. Pete-Clearwater area is served by two major Tampa Bay airports: St. Petersburg-Clearwater International (PIE) and Tampa International Airport (TPA). Both offer many non-stop flights from cities across the nation to the Gulf Coast. 

Find details on how to get from local airports to your hotel on the Transportation FAQs page, or dive deep into more local airport information for St. Pete-Clearwater. 

Need transportation from St. Pete-Clearwater International Airport (PIE) and your hotel on Clearwater Beach? The Grouper Airport Express provides rides between the airport and any location on Clearwater Beach (plus Sheraton Sand Key and Marriott Sand Key). Shuttles can carry nine people and their luggage and can accommodate wheelchairs. Fares are very reasonable.
Uber/Lyft /Private Download the app for Uber or Lyft  for ride-sharing transportation options. 

Private Transportation Services: Most services can schedule your appointments for both individuals and groups. Prices vary by company.   
Airport Parking Specials NFDA has negotiated discounted parking rates with Fast Park in select cities across the country. Find your city and join the Frequent Park & Relax Rewards Program to start saving on your airport parking costs. 
Car Rental Discounts The NFDA assists travelers through our Endorsed Provider Member Benefits program. 

To take advantage, please contact the rental car companies directly for special rates: 
Avis – AWD Code: B291038 
Budget – BCD Code: R198138 

Thank You to Our Sponsors!

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