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Green Funerals

Green Funerals

Consumers are increasingly concerned about environmental issues such as energy conservation and the
preservation of natural resources. Many families are taking steps – such as recycling, purchasing
locally-grown vegetables, reducing fuel consumption, among others – to reduce their impact on the
environment.

Because consumer values and lifestyles are reflected in their attitudes and decision-making about
products and services in the marketplace – including their approach to death and funerals – interest in
natural funeral and burial options will likely increase.
Rising Interest in “Green” Funeral Options According to the 2017 NFDA Consumer Awareness and Preferences Survey, 53.8 percent of respondents indicated an interest in exploring green funeral services. In response to these trends, funeral directors have begun exploring ways they can meet the service needs of these families through practices that include offering green services, products, and funeral package options.