alt="row of lit candles"

Pursuit of Excellence Honorees

Pursuit of Excellence Program Honorees

Funeral homes that earn recognition within the NFDA Pursuit of Excellence Program are among an elite group of funeral service providers. Awards are conferred annually to firms that have demonstrated a commitment to raising the bar on funeral service excellence by adhering to strict ethical and professional standards and providing outstanding service to families and communities.

Meet the Honorees

Pursuit of Excellence Award The program’s principal recognition, the Pursuit of Excellence Award, is awarded to NFDA-member funeral homes that meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices. MEET THE AWARD RECIPIENTS MEET THE AWARD RECIPIENTS >
Hall of Excellence Created to recognize long-term participation in the Pursuit of Excellence program and a consistent display of service excellence, NFDA-member funeral homes will be inducted into the Hall of Excellence upon receiving their 10th Pursuit of Excellence Award. MEET THE INDUCTEES MEET THE INDUCTEES >
Richard Myers Pinnacle Award As part of the entry process, all program participants are required to submit an essay describing the development and execution of a program or service that had a positive impact on those served. To recognize funeral homes that develop an extraordinary program or service, as described in their essay, that far surpasses the definition of funeral service excellence, NFDA established the Richard Myers Pinnacle Award. The award is conferred at the discretion of the Pursuit of Excellence Task Force and only when it encounters a remarkable example of excellence in the profession. This award, first conferred in 2018, is named in honor of the founder of the Pursuit of Excellence Program, NFDA Past President Richard Myers. MEET THE HONOREES MEET THE HONOREES >
Best of the Best Award All Pursuit of Excellence applicants submitted an essay describing the development and execution of a program or service that had a positive impact on the families they serve or their community, qualifying them for the Best of the Best Award, which recognizes the most novel and innovative programs and services in the profession. After a thorough review, the Pursuit of Excellence Task Force can select up to 10 funeral homes to receive the Best of the Best Award. MEET THE AWARD RECIPIENTS MEET THE AWARD RECIPIENTS >
Certificate of Honorable Mention As part of the entry process, all program participants are required to submit an essay describing the development and execution of a program or service that had a positive impact on those served. Funeral homes that develop a program or service that is exceptionally well-executed and yielded positive results will receive a Certificate of Honorable Mention from the Pursuit of Excellence Task Force. MEET THE RECIPIENTS MEET THE RECIPIENTS >
We champion your calling to serve. Join NFDA today to serve your families even better.
Become a Member
Renew Your Membership